Yes, it's real and it's got the in-your-face colors that Urban Decay is known for! Check out swatches by Temptalia HERE. All the colors are so pigmented and it's gotten great reviews for texture and longevity. These types of pigments haven't been tested in the USA so there is a warning label for use around eyes. They've been tested and deemed safe in other countries like the UK so use at your own risk. If you aren't particularly sensitive then you should be alright, just be aware.
It will be a part of their permanent range, available on March 18th for $49.
XO
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